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The Boom Years:
1945–1970

TRREB Billboard Advertisement

In the 1960s, with new car sales booming and highway infrastructure growing, the billboard became an important part of TRREB’s promotional activities. Throughout the years, a series of billboards were created for display across the GTA to promote the professionalism and services of TRREB Members. In 1966, more than 2,000 bumper stickers were also created for distribution with the theme of “Invest in Better Living – Buy A Home” for National Home Week. 

Did you know?

  • In 1953, photographs were added to listings at $3 each

1960, photograph
City of Toronto Archives