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The TRREB Beginnings:
1920–1945

Buy Victory Bonds

“Canadians’ willingness to loan money to their own government by buying war bonds exceeded all expectations. No bond issue in Canadian history had raised more than $5 million, but Ottawa’s first ’victory bond’ drive brought in $100 million, twice the initial estimate. Subsequent drives proved just as successful. Publicity campaigns, including tens of thousands of posters, linked buying bonds to the direct support and welfare of soldiers overseas and used a variety of messages to encourage contributions, from well-known poems to emotional imagery.” (“Finance and War Production,” Canadian War Museum) These bonds helped thousands of people save towards their first home purchase.

Did you know?

  • Population of Toronto was just more than 500,000 (1921)
  • At CE Grosskurth’s store in Weston, ladies’ fashions ranged in price from 75¢ for silk hosiery, French kid gloves for $1.95, and tailored skirts for $2.50. Men’s leather jackets cost $4.95 and boys’ leather helmets sell for 95¢ (1933)
  • Volunteer farm help is advertised throughout the city to help “save the crops” (1942)
  • In 1943, Toronto experienced a coal shortage. To ration supplies, Canada’s Fuel Controller requested that all Canadian homes be kept at 65º Fahrenheit (18.3º Celsius)

1945, poster, Government of Canada