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The Boom Years:
1945–1970

1968 Advertising Campaign

The collective voice of many, speaking as one, will always make an impression. And so did the 1968 TRREB advertising campaign that promoted the ongoing development and specialization of the real estate agent who is a TRREB Member. Over the years, TRREB promotions have evolved, but the key message remains that a professional agent will offer great advice and insight about one of the most important investment in a family’s life – buying a home.  

Did you know?

  • Upon the opening of the TRREB headquarters on Yonge Street, then Metro Chairman Fred G. Gardiner complimented the Board: “There is no organization which has made a greater contribution than yours to the tremendous industrial, commercial, and residential expansion which we have witnessed in the area during the past five or 10 years.” (TRREB Archives)

1968, newspaper advertisement, Weston Times (courtesy of the Weston Historical Society)